Week five: Nike

 

 

The business that I chose for this week's discussion is famous sportswear brand: - Nike. I don't think I need to give an introduction for the business as everyone is very well aware of it. 

 

In your opinion, does the company do a good job communicating on their website and social media platforms? Provide examples.

 

I personally think that the company has done a great job in communication online on their website as well as their social media platforms. It has maintained uniformity by having their brand logo as their profile picture on all of the social media platforms. Moreover, they have provided the sign-up links on all of their platforms that make it even more accessible. Finally, they have used the images of their products to attract the customers in aesthetic manner. 

 

 

On the company website, what is featured at the top, in the middle and at the bottom of the home page? Why do you think they have it organized this way? In your opinion, is it effective? 

 

On the home page of Nike.com they have provided with a variety of options. On the very top are the options to choose which category products do people want to look at and they also have the current deals on display. On the top right they have provided the links to find a nearby store, or sign up for promotions and deals. In the middle, they have listed top products from different sections giving people some specific choices to  shop from. At the bottom of the page, they have listed their top products in different categories and also in the very end provided links to get in touch with them in case someone needs any help. They have also provided links to their social media platforms:  Instagram, Facebook, YouTube, and Twitter. I think they have organized it this way to promote their products and increase their sales. They have provided all the other necessary information as well in case someone needs to access it. Moreover, the flashy display attracts people a lot which is good for their business. 

 

 

Does the business clearly communicate an identity online? Provide examples.

 

Yes, I believe that the business clearly communicate an identity online. On their website as well as their social media platforms, they have tried their best to be inclusive and shown their diversity with the help of models from different communities to promote their products. Their brand logo is unique and their motivation slogan of "Just Do It" also helps to clearly communicate an identity for them. 

Where could the company improve in their online communication?  

From my observations, I observed that they are not equally active on their social media platforms. From what I found, their last Facebook post was posted June 2022, whereas Instagram's last post was two hours ago. So that's an area where I think can definitely improve. Because I think being consistent  throughout platforms is necessary in this digital world. 

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